Master the Art of Digital Marketing
From Basics to Advanced Strategies
In today’s digital age, businesses of all sizes rely on effective online marketing strategies to reach their target audiences, drive traffic, and boost sales. Whether you’re a student seeking to launch a career in this dynamic field or a working professional looking to upskill and stay ahead of the curve, our comprehensive Digital Marketing Course is tailored to meet your needs.
Course Highlights
Foundations of Digital Marketing
Begin your journey by mastering the fundamentals of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Understand the key concepts, techniques, and tools essential for building a strong online presence.
Advanced SEO and Content Marketing Strategies
Dive deep into the world of SEO and content marketing, exploring advanced techniques for keyword research, on-page optimization, link building, and creating high-quality, engaging content that resonates with your target audience. Learn to leverage the power of data-driven insights and analytics to refine your strategies and achieve better rankings and visibility.
Mastering Paid Advertising
Unlock the secrets of effective paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and other popular channels. Gain hands-on experience in ad creation, targeting, budgeting, and optimization, ensuring maximum return on your investment.
Social Media Marketing Mastery
Explore the ever-evolving landscape of social media marketing, learning to leverage popular platforms like Instagram, TikTok, and LinkedIn to build brand awareness, engage with your audience, and drive conversions. Stay up-to-date with the latest trends, best practices, and emerging technologies in this dynamic field.
Email Marketing and Automation
Discover the power of email marketing and automation, learning to craft compelling campaigns, segment your audience, and deliver personalized messages that drive action. Understand the intricacies of email list building, design, and analytics to maximize your ROI.
Analytics and Data-Driven Decision Making
Gain a deep understanding of web analytics tools, such as Google Analytics, and learn to interpret data to make informed decisions about your digital marketing strategies. Leverage insights from user behavior, campaign performance, and market trends to continuously optimize your efforts and stay ahead of the competition.
Enroll Now and Accelerate Your Career Growth
Our Digital Marketing Course is designed by industry experts and combines theoretical knowledge with practical, hands-on learning experiences. Join a community of driven individuals and benefit from personalized mentorship, interactive sessions, and access to cutting-edge resources.
Don’t miss this opportunity to unlock the secrets of digital marketing success. Enroll today and embark on a transformative journey that will elevate your skills, open new career opportunities, and position you as a leader in the dynamic world of online marketing.
Advanced Digital Marketing Course Modules
- Introduction to sales and marketing
- Difference between sales and marketing
- Why marketing is important for any company
- 7 Pillars of Digital Marketing
- What is digital marketing?
- Traditional v/s traditional marketing
- Why is digital marketing important?
- Skills you need for digital marketing
- Digital marketing future / job opportunities
- Understanding internet
- Understanding websites
- Introduction about blog, news, service and e commerce websites
- Understanding Domain and hosting & different hosting’s
- URL structure and parameters
- Different search engines & different browsers
- Understanding the working process of search engines
- Overview about the SERP Pages and things inside the SERP
- What is SEO?
- Different types of SEO?
- What are keywords?
- Different types of keywords based on number of words
- Different types of keywords based on search intent
- Keyword research process & tools to do keywords research
- (Keyword planner, soovle, SEMrush, ahrefs, Ubersuggest, answerthepublic)
- On page Seo factors (content related)
- Website analysis and auditing process
- Website auditing tools
- Google Algorithms
- All latest updates of google algorithms
- Off page optimization definition
- Why backlinks are introduced and benefits of backlinks
- Different types of backlinks
- Importance of DA PA SS
- Different ways of building backlinks
- SEO Techniques (white, black and grey hat)
- Practical off page seo showcasing
- Backlinks auditing & tools (disavow tool)
- Page speed optimization & Image optimization
- Internal & External links
- Schema markup
- Iframes
- Flash
- Text / Html Ratio
- Custom Errors
- Redirects
- Sitemap XML
- Google Web master tools
- UI / UX Design
- Canonical
- SSL
- What is local SEO?
- How to list your business with google
- On Page optimization for local seo
- Off page techniques for local seo
- Google reviews
- Google search console
- Importance of google search console
- How to connect search console to website
- How to analyze the search console process
- Optimizing the website through search console
- Introduction to google analytics & urchin analytics
- Importance of google analytics
- Urchin analytics
- How to setup google analytics
- Understanding bounce rate / session / audience / conversion
- Reporting through google analytics
- Access for google analytics
- Overview of SEM and PPC campaigns
- Benefits of Google ads
- Setting up google AdWords account – and account preferences
- How AdWords works?
- Understanding AdWords account structure
- Types of different advertising campaigns
- Understanding different objectives of campaigns
- Optimizing search campaigns
- Understanding bids
- Understanding different types of bidding strategies
- About the auction and how auction works
- Understanding the importance of quality score
- What are negative keywords? Importance of negative keywords?
- Why ads might not perform?
- Understanding different ad extensions?
- What is conversion tracking and why it is important?
- How to setup conversion tracking
- Adding tracking code to a website
- Using keyword planner tool for ads
- Setting up smart campaigns
- Local business ads
- Understanding the ad copy and keywords themes
- How to analyze once it published
- Understanding the Search campaigns
- Benefits of search campaign
- Types of search campaigns & Campaign level settings
- Understanding location targeting & types of location targeting’s
- Understanding the audience segments
- Creating ad groups
- Different types of keywords and keyword research process
- Creating an ad copy for the campaigns
- A/B testing with different ad groups and ad copies
- Optimizing the campaigns
- What is display ads?
- Different places where ads are displayed
- Benefits of display ads & purpose?
- Campaign level settings
- Targeting setting & importance of ad assets
- What is performance max campaigns and importance of performance max ads?
- Different places where ads are displayed
- Campaign level settings
- Importance of video marketing
- Using YouTube for business
- Understanding the video campaigns
- Video views
- Ad sequence
- Explaining about the app campaigns
- Location targeting and budget setting
- App install campaigns setting
- What is re-marketing?
- Why remarketing is important
- Creating re-marketing list.
- Google merchant center
- How to confirm business, phone no, verification of website
- How to list the products with google?
- Benefits of social media marketing
- Activities to perform in social media
- Why social media marketing came
- Major social media marketing platforms
- Social media terms and KPI
- Social media optimization and social media marketing
- Why social media optimization is important
- Optimizing and planning for social media pages
- How to plan content
- Creating engaging content with different formats
- Social Media content calendar strategies
- Competitor analysis
- How to create social media strategy
- Set SMART goals
- Track meaningful metric
- Create buyer persona
- Social media competitor analysis
- Profile creation
- Company page creation – URL mapping and page optimization
- Group creation & Event creation, Facebook Market place
- Creating Instagram account & connecting with Facebook Page
- Meta Business suite – content plan and calendar – post scheduling
- Insights about page performance
- Benefits and uses of business manager
- Access to multiple people, pages and ad accounts
- Catalogs creations and product listing
- Facebook Pixel and conversion API
- How to create pixel
- Why Facebook ads manager
- Different objective to run ads
- Brand awareness campaign
- Website traffic
- Leads campaign – instant forms and messenger
- Campaign optimization
- A/B testing
- Remarketing – creating custom audience & look alike audience
- Introduction and successful story telling
- Organic and paid promotion using Instagram
- Professional account / creator and business accounts
- Single image/ carousel / reels / stories building
- Instagram insights and analytics.
- Tips for viral marketing, hashtags research, content research, format research
- Tools for creating different forms of content.
- How to create and optimize the LinkedIn profiles
- What type of cover images and headlines you need to use
- How to build a brand (company page and become an expert)
- Different types of content creation for LinkedIn profiles and pages
- How to generate business leads from LinkedIn Ads
- Understanding and overview about twitter
- Tools to listen and influence on twitter
- How to do marketing on twitter
- Creating campaigns
- Why YouTube and overview about YouTube
- YouTube channel creations
- Video creation basic
- YouTube video editing
- How to make money from YouTube
- Channel name, branding and vanity URL
- Channel keywords
- Linking associated websites
- Channel description and links
- Channel home page
- Video title, video description, tags, scheduling, add end cards
- Increase views, likes, shares and subscribers
- Growth hacking tools
- Videos Using AI
- What is email marketing?
- Benefits of email marketing
- Major email marketing platforms
- Understanding Email Structure
- Cold email tricks and tips
- Regular email
- Overview of influencer marketing
- What works in influencer marketing?
- How effective is influencer marketing
- How to choose an influencer that’s best for your marketing campaigns
- How influencers make money
- Difference between influencer and affiliate program
- Different affiliate programs
- Major platforms to use for affiliate marketing? (Live examples)
- Segmenting Targeting Positioning
- AIDA Model
- RACE Model
- Introduction to blogging
- Tips on creating a successful blog
- Blog marketing demo
- How to make money through blogging.
Frequently Asked Questions
The duration of the course typically ranges from 6 to 12 weeks, depending on the depth of the curriculum and the pace of learning.
While there are no strict prerequisites, a basic understanding of digital marketing concepts and familiarity with online tools and platforms can be beneficial. Some courses may also require a certain level of proficiency in English.
The course covers advanced topics such as advanced SEO techniques, data analytics, marketing automation, advanced social media strategies, conversion rate optimization, and more. It dives deeper into the intricacies of digital marketing to equip students with advanced skills.
This course is designed for individuals who already have a foundational knowledge of digital marketing and are looking to advance their skills further. Beginners may find it challenging and are encouraged to start with introductory courses before enrolling in the advanced program.
Yes, upon successful completion of the course requirements, you will receive a certificate of completion. This certificate can be a valuable asset when seeking employment or advancement in the field of digital marketing.
Many advanced digital marketing courses offer live webinars, Q&A sessions with instructors, group projects, and interactive workshops to enhance the learning experience and facilitate discussions among participants.
Yes, most courses provide lifetime access to course materials, updates, and resources, allowing you to review the content at your own pace even after completing the program.
Graduates of the course can pursue various career paths in digital marketing, including roles such as digital marketing manager, SEO specialist, social media strategist, content marketer, analytics manager, and more. The advanced skills acquired during the course can open doors to exciting opportunities in the rapidly evolving digital landscape.
Get In Touch With Us
Address
#19 , Laxmi ramaiah layout Opp Indian Academy College, Kalyan Nagar post, Hennur Cross, Bangalore 560043
Phone Number
+91 78991 32545
Email Address
info@bangaloreidm.com